Tag Archives: Consumption

India Story = Function(Population)

As a famous epithet from a famous Bollywood movie goes ‘Picture abhi baaki hai mere dost!’‘

With all the news surrounding slowing global economy, particularly China slow down, why India remains a rare bright spot in the world economy, doing better than trouble spots such as Brazil, Russia and South Africa? With growing youth segment, rising incomes which is leading to increase in purchasing power, higher brand consciousness, growing urbanization, rising internet penetration and easily available credit, Continue reading